• What to include in a Change Campaign

    Some wise words from a friend;

    Changing individual behaviour is hard because it's not a one-time decision, but rather an ongoing campaign that requires dedication and perseverance.  Next time you need to spearhead a change campaign, incorporate these three elements:

    1. Memorable messages. Clear, memorable, succinct messages are the foundation of a change campaign. Create a message that is emotionally compelling and easily repeated.

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